50th RALLY THERMAIKOU

CLIENT

50th Rally Thermaikou

TYPE OF CLIENT

Car Rally

BRIEF

The 50th Rally Thermaikou was a special event celebrating 50 years of racing history in Thessaloniki and Northern Macedonia. The goal was to design a vintage-inspired logo that honored the event’s heritage while incorporating key visual elements that represented its legacy and Greek identity.

RESULT

The final branding successfully captured the rally’s 50-year legacy with a nostalgic yet bold visual identity. The combination of classic elements and modern execution created a strong, memorable impact, reinforcing the prestige and excitement of the event.

WHAT WE DID

We created a vintage logo incorporating the rally’s iconic red and white color scheme, which had represented the event for decades. The design featured the years 1969 - 2024, marking the rally’s timeline while acknowledging the years it did not take place. A key element was the Greek letter "Θ" (Theta) from Thermaikou, handwritten in a classic racing style, symbolizing Thessaloniki’s deep connection to the event.

To enhance the celebration, we designed promotional materials, including posters and brochures, featuring a dynamic visual contrast between a 2024 racing car and a vintage 1969 model against the track’s background. The festive theme extended to social media with a countdown campaign and additional branded content. The event branding was applied consistently across race cars, the starting arch, and various promotional materials.